Single listing marketplace
A single listing marketplace has multiple vendors on one page, with just one of these vendors winning the 'buy box'. A product search will generally return a single listing for that specific product and readily show other products.
The key driver of sales is winning the buy box - this could be either you brand direct-to-consumer effort, an authorised reseller or the marketplaces' own stock. Eebz tracks all vendors on your product page on these marketplaces.
Product name search is a secondary driver.
The best example of a multi-listing marketplace is Amazon, but Fnac, MediaMarkt and many other marketplaces also have multiple vendors on one page.
Multi listing marketplace
A multi-listing marketplace displays a single vendor on each PDP. A good example of this is Shopee or Lazada. A product search will return multiple versions of a listings, and generally show fewer other brands.
They key driver of sales is that your product listing indexes in the product name search.
