Reseller of manufacturer's products, which cover a specific area or market.

Distributor

General merchandise retailer that offers various groceries and other products for home and leisure.

Grocery

Large retailers focused on profit margins through the supply chain and the e-commerce platform.

Specialist

Specialises in the same product but different brands offering a deep assortment of stock.

Category

Digital media entertainment service that offers a range of downloadable content.

Platform

E-commerce retailer that sells goods online.

Online

Marketplace where multiple vendors are shown on one page.

Single-listing marketplace

Marketplace where each page has only one vendor.

Multi-listing marketplace

An establishment that offers a wide range of consumer goods in different product categories (typically has extensive clothing and perfume sections).

Department